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ABOUT

Lady Startup is a grassroots movement for the 1.2 million Australian women running their own businesses and
the millions more who’d like to. It’s also for everyone who wants to support women
and discover great products and services. Women supporting women, yes please.

Created by Mia Freedman, co-founder of the Mamamia Media Group, as a way to promote female
entrepreneurs, the Lady Startup platform provides the tools, resources, education
and inspiration for any woman at any stage of doing her own thing.

Our mission:

LADY STARTUP IS GOING TO HELP 20,000 WOMEN LAUNCH AND GROW THEIR BUSINESSES BY 2020

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ABOUT MIA FREEDMAN.

Mia Freedman is the Founder of the Lady Startup movement as well as co-founder and chief creative officer of the Mamamia Media Group, Australia’s largest digital women’s media company. Mamamia began as a Lady Startup in Mia’s lounge room in 2007 and now reaches 4 million women per month plus the world’s largest women’s podcast network, with more than 56 million shows downloaded.

Mia was named one of Australia’s 100 Most Influential Women by the Financial Review and is a former chair of the federal government’s Body Image Advisory Board. She is a passionate advocate for helping women launch and grow their own businesses so they can have more control over their lives and be financially independent.

She has three children, two dogs and the wheels of her bus fall off constantly.